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Our Clients in Action

     

In this special issue of The Phil Factor we proudly shine the light on one of our clients’ success stories.

From childcare and food banks to a safe place to sleep, Toronto’s Scott Mission plays an integral role in supporting its community.


They came to Phil ready to do something different for their annual Thanksgiving and Christmas campaigns: They wanted to rewrite the narrative around poverty from pity messaging to empowering storytelling.

With Phil’s strategic guidance, Scott Mission’s new fundraising approach led to a huge increase in visibility.



A staggering 259% surge in YouTube ad views

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A tremendous 416% spike in social media post impressions

 


The key takeaway?

Experiment with creative communications 

The data doesn't lie: people are drawn to hope-infused stories above harmful narratives. Show people how to take action that directly, and positively affects their community, and they will do it. People hold relatable stories close to their hearts, and feelings drive action.

   

Don’t hesitate to reach out to chat about how we can amplify YOUR impact.

     
   

Welcome our newest clients!

     

We are excited to begin working with these new - and returning - clients.

     

Supporting amazing changemakers since 1999.